The Power Play is a 4-week go-to-market sprint for teams navigating strategic shifts and chasing momentum. It helps you clarify your positioning, align your team, and launch a focused campaign that targets the right audience and drives real traction.
Drive revenue, unlock clarity, and build momentum with the Power Play, a focused 4-week sprint that helps your team align on positioning, craft a message that converts, and launch a campaign that reaches the right audience.
The Power Play is built for teams in motion, regardless of where you are in your journey. Whether you're a startup that's just getting traction and needs to formalize your messaging, a mature company looking to breakthrough with positioning that resonates at scale, or an established business wanting to go-to-market with confidence as you target a specific ICP or test a new channel—growth brings complexity, and what worked before starts to lose its edge.
You're moving fast, but you're not sure if you're moving in the right direction. Maybe you need to zero in on a high-potential segment, refine your positioning for a broader market, or generate momentum ahead of a major milestone. That's where the Power Play comes in.
This 4-week sprint is designed to help you focus, align, and accelerate. We help you clarify your positioning, sharpen your message, and launch a targeted go-to-market campaign that builds momentum. The Power Play gives you the tools and structure to move with confidence—whether you're scaling up, breaking through, or expanding into new territory.
It's fast, focused, and built for real-world execution—not just strategy decks. The goal isn't perfection. It's traction, clarity, and forward motion at a time when it matters most.
Two strategic workshops with key stakeholders to align on target ICP and refine messaging/positioning. Unpack narrative, value props, ICP pain points, urgency drivers, and desired outcomes.
Focused session on campaign strategy, planning, objectives, and measurable outcomes to ensure strategic alignment before execution.
Comprehensive market and ICP research to strengthen our strategic perspective and validate campaign direction.
Comprehensive positioning framework built specifically for your target ICP and campaign, incorporating narrative, value propositions, and key positioning elements from discovery.
Collaborative development of a strategic campaign plan that targets your ICP, builds trust and credibility, and motivates action. Includes channel strategy, timing, and additional content/asset needs.
Creation of market-ready messaging for your campaign across multiple channels, including email copy, landing page copy, and ad copy optimized for your target ICP.
Development of a strategic 1-pager with copy and design, either created from scratch or utilizing existing templates and brand assets provided by your team.
Collaborative campaign build-out and launch coordination with the head of product marketing and key stakeholders to ensure seamless execution and optimal results.
Workshop recordings & insight summaries
Strategic campaign blueprint
Market research findings & analysis
Complete positioning framework document
Campaign strategy & execution plan
Multi-channel campaign messaging suite
Campaign-aligned sales 1-pager
Campaign launch coordination & support
No onboarding or handholding required - we bring immediate value and deep campaign expertise
Reduce campaign development from months to weeks through proven frameworks and processes
Strategic understanding of your technical sophistication and competitive positioning needs
Complete campaign journey from strategy through activation with seamless execution support
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