Winning doesn't happen when you try to be the better version of everyone else.
There's a gravitational pull that convinces people they have to build companies and products that look the same as everything else out there. People are tricked into believing that if you look like another successful company, you can eventually become successful yourself.
But if all you're doing is just trying to be a better version of every other company in your space, you're fighting a losing battle. You don't win by playing by the rules. You win when you become the one who writes the rules. Don't try to sell people on what makes you better. Make them believe what makes you different.
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